Marketing — 1998

A short term tool used in boosting turnover is________

The part of an advertising leaflet that introduces the message of the advertisement is _________

The amount of money charged for a _______

An advertising media with the highest coverage area is ____________

A pricing strategy in which the nuyer and seller bargain to reach an agreement on the price of a product is_______

The elements that make up marketing planning are_________ i. Situation analysis ii. Market share iii. Marketing objective iv. Marketing strategy v. Action programme

The process of collecting and analyzing information about the external marketing environment is________

Which of the following behaviors would satisfied customer exhibit?

Which of the following is not an example of institutional consumers?

Which of the following sales promotional tool is used to encourage wholesalers and retailers?

Which of the following consumer buying behaviors requires the least efforts?

An example of nondurable goods is ________

E-marketing is also called ________

A product that has undergone processing is_______

Which of the following items is a primary product?

The formation of a strategy to attain established marketing objectives is __________

A reduction in general personal income which leads to a change in a company's pricing strategy is an element of the_______

Marketing activities carried out in more than one country is_____________

Individual or films that enhance business activities but do not participate directly in the business are_______

The body formed by sellers of a common product in a local market is an example of ________

The cheapest mode of transportating imported cars from America to Nigeria is by _______

The middlemen that buys in bulk and sells in bit is ________

Which of the following channels of distribution would a producer who wants to control its unit price use?

An example of transportation document that is used or local trade is_______

All individuals and units that buy goods for personal use constitute the_______

Which of the following activities is not a function of a merchandiser?

The differentiation of a firm's product from other competing goods is__________

A disadvantages of warehousing is that it_____

An element of the external marketing environment is_____________

An element of the marketing mix is________

Which of the following option is not a function of a warehouse?

The willingness and ability to identify business opportunity, establish and operate it successfully is________

An internal source of fund for an entrepreneur is__________

An example of long-term source of fund for an entrepreneur is____________

The idea that consumers will prefer goods and services that are available and affordable is_____________

Which of the following alternatives is a purpose of marketing concept?

Marketers are involved in production process because____________

If the unit cost price of a product is #90 and sold at a profit margin of 50%, what is the selling price?

A company that sells its goods directly in foreign countries is engaging in________

A function of market union in a local market is to_____________

Marketing is the ______

The process that leads to the exchange of value between two or more parties is _________

A short-term incentive used to encourage the purchase of a product is_______

The tools used by marketers to pursue their objectives in the market is marketing_______

Activities or benefits offered for sale are_______

A warehouse owned and operated by a company for its own is a_______

The concept that influenced the manufacturing of a low-smoke emission vehicle is_______

The aggregate of all conditions and events that affects marketing practice is marketing______

A celebrity who influences the buying decision of customers is categorized under______

A person who owns and bears the risks of a business is an______

A shift in the consumption pattern of consumers due to change in interest rate is categorized under_____

Kano spare parts dealers association is an example of_____

An example of unsought goods is______

Trade-in allowance is an example of_______

The banning of tobacco advertisement in Nigeria is an influence from the_____

The furniture purchased by a company for office use is an example of_____

The systematic design,collection,analysis and reporting of data for decision making is marketing_____

Which of the following distribution channels is suitable for the sale of cosmetics?

The form of non-personal communication whereby information about a company's product is transmitted and paid for through mass media is_____

An activity in marketing research process is_____

The pricing strategy which involves the addition of a margin to the total amount spend on production by a company is_____

The original data collected for a study on consumer tastes and fashion by a company is_____

Which of these factors is not a price determinant?

Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?

A document used in domestic transportation is____

A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is______

An advantage of road transportation over air transportation is that____

Which of these means of advertising is an electronic medium?

A facility that would be used by a producer that wants to reduce fluctuations in product supply is_____

The application of marketing activities beyond a country's national boundaries is_____

The platform where buyers and sellers are brought together to assist in the transfer of goods and services is_____

An arrangement whereby a company's name and trademark are used by a foreign company is____

Branding in marketing means?

Which of the following factors is not considered while locating a market outlet?

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is_____

An individual who buys goods for personal consumption is an example of_____

A reason why e-marketing is important is that it____

Which of these steps is followed in the process of buying by an individual? I. Information search II. Problem recognition III. Evaluation of alternatives IV. Purchase decision V. Post purchases behaviour

The channel member that sells in small quantities to customers is____

The route trough which products flows from the producer to the ultimate consumers is_____

One of the following of a small retailer is to_____

An importance of transportation to a marketer is that it____

Which of the following is a function of warehouse?

One of the rules that guides international marketing is____

A challenge of marketing financial products online is that it is prone to____

Which of the following entry modes in international marketing would be suitable for expensive projects?

function of packaging is to____

The orientation that assumes that Consumers would only buy when persuaded with aggressive advertisement is_____

An element in the marketing mix is____

Which of the following is an attribute of marketing concept? Consumers

Merchandising is best suited for___

Which channel of distribution would a producer of tomato paste in kano use to reach a target market in Asaba?

A disadvantage of warehousing is that it__

Electronic marketing is made possible through network of____

Which of the following modes of transportation ensures the supply of gas in all-weather conditions?

A skill required by an entrepreneur for Successful bargaining is____

Which of the following factors affects the location of a retail outlet?

The shop that offers a range of grocery items is a___

The reward for an entrepreneur is___

Which of the following marketing facilitators provide financial services?

The systematic analysis of a problem with the aim of improving decision making on sales is marketing_________

The pricing approach that is based on what rival companies are charging is_________

Feedback obtained from marketing research on consumers' needs would be used to__________

An importance of marketing research is that it___________

Which of the following activities is a function of marketing?

An individual or organization that enhances business activities but do not participate in the business is a____________

A market with many buyers compared to suppliers is an example of________

In the consumer buying-decision process, an influencing factor that includes age and occupation is____________

At what stage in the buying-decision process does a consumer collect information about a product?

An element in a company's economic environment is___________

Which of the following factors is considered when determining the price of a product by a manufacturer?

An advertising medium that practically demonstrates the use of a product is the_____________

A short-term incentive used to encourage consumers to buy a product is_____________

Advertising aimed only at giving facts about a product is____________

Which of the following food items is a primary product?

Sales promotion is_____________

The need and ability to pay for a product is____________

Tubers of yam offered by a farmer for sales is an example of a___________

A market where specialists are needed before purchase decision is made is___________

The set of controllable variable used to influence Consumers is__________

A merchandiser is the individual who is responsible for the________

The task of promoting and delivering goods and services to meet consumers' satisfaction is________

The emphasis of marketing concept is to put__________

Which of the following activities is performed in the warehouse?

The component of product as a marketing mix element is_______

An idea or event offered for sale is___________

Toothpaste is an example of________

Which of these factors would facilitate the successful operation of a company in international market?

Which of the following activities ís not a function oF advertising? To__________

The distribution channel suitable for the sale tractor is________

A factor to be considered irrespective of the choice of a mode of transporting goods is the________

A price reduction to reward dealers for participating in advertising and sales support programmes is a_________-

A warehouse owned and controlled by an independent business company for general use by organizations is____________

Palm oil sellers association is an example of___________

Goods used to produce and create wealth are___________

Which of these transportation modes is appropriate for transporting gas from Nigeria to Ghana?

An institution that enhances the distribution and sales of goods is a__________

The basic human requirements are referred to as_______

In marketing, market is described as____________

A feature of organizational market is that___________-

An activity or process undertaken by a company to acquire raw materials is______________-

In consumer behaviour, an individual's relatives Vould be considered as__________-

Which element of the marketing mix is applicable when a company offers a 50 credit terms to its customers?

The activities that stimulate the purchase of a retail outlet is_____

An advantage of electronic marketing is that__________

One of the stages in the marketing research process is________

The source of fund for Mr. John who got his capital from the money he kept in bank is_____________

Which of the following factors is not a price determinant?

An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is__________

A marketing philosophy which propagates the delivery of satisfaction to customers is_________

A company's programme of "buy one product and get one Fee" is an example of_____

A medium of advertising that has the advantage of mass audience is

If a company sells its 50kg bag of cement at N2.000 in Lagos and N2.500 in Kano, the pricing strategy adopted by the company is________

Which of these terms influences the buyer in a target market?

Which of the following is not a factor influencing the choice of distribution channel?

A sales target for a marketing manager can be found in the marketing___________

Use the following information to answer question below Mr. Mike opened a frozen food retail outlet in Akure. close to JY Limited, a sole distributor of frozen food in the State. Mr. Mike would be referred to as________

Use the following information to answer question below Mr. Mike opened a frozen food retail outlet in Akure. close to JY Limited, a sole distributor of frozen food in the State. The factor that influenced Mr. Mike's choice of location ís_____________

The buying and seling of goods and services that meet consumer needs on world wide web is___________

The process of obtaining a desired product by offering something in return is_____________

A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is

The selling concept is practiced aggressively with

Which of the following is not a step of marketing research process?

Products that are purchased for use in the production, of goods for resale are

How many groups of buyer make an industrial market?

The reason label of product must contain ingredients and uses of the product is to

The first step in the marketing research process is

A paid form of non-personal presentation and promotion of products is

The promotional method that involves delivering free products to pre-selected households is

Promoting and offering of company's products and services for sale over the internet is electronic

An association of traders of food items is an example of

Speed is an important consideration in choosing a means of transportation where the goods are

One of the influencing factors in an organization buying behaviour is

An orientation that assumes that consumers will prefer products that are widely available and inexpensive is

A private limited liability company can source funds through

Which of the following is not an economic influencing factor in international marketing?

Which of the following is not an activity carried out o in a warehouse?

Which of the following factors would influence the type of channel of distribution to be used by a company?

The physical presentation of a product to attract buyers is

Which of the following advertising media is interactive?

The systematic design, collection and analysis of data about problems relating to the marketing of goods and services is marketing

All activities involved in planning, designing and producing the container of a product is

The element of marketing mix that involves creating awareness for goods is

The market where goods are purchased for the purpose of selling it to consumers is

A pricing method which involves negotiation between the seller and potential buyer in determining the price for a product is

The combination of product, price, promotion place utilized by a marketer to address a target market is

The desire for specific products which are backed by the ability to pay is

Which of the following sales promotional tools is aimed at the middleman?

Place' as an element of the marketing mix can also be referred to as

Which of the following iS is required for electronic marketing operations?

Which of the following terms is not an alternative name of middlemen?

A toothbrush attached to a toothpaste is an example of

The pricing method that consists of production cost and mark-up is

The study of how individuals and organizations select and buy products to satisfy their needs is

The source of finance available to a young school leaver who wants to start a small retail outlet is

The reason a producer of beverages would sell internationally is to

One of the functions of a warehouse is

The document used when a company's vehicle delivers her goods to buyers is

Which of the following entities is a market facilitator?

The function of a label on goods is to

The term exchange in marketing means__________

The system of retailing operation used by Supermarkets is_________

A pricing system that relies on customers location to charge different prices is___________

The term Marketing mix describes:

The source of funds that a firm can use to address cash difficulties within one year is___________

A function or market union in the local market is to_________

Which of the following is not a factor that determines the price of a product?

Which of the following stages is not in the buyer's decision making process?

An example of specialty goods is_________

.A company that offers storage facility to a seller is__________

A marketing philosophy characterized by stronger focus on consumer, organization and ethical Concerns is_________

A document used when goods are sent through a common carrier is___________

A loss leader is a pricing system where goods are___________

The banning of cigarette advertisement in a country is___________

One way to express marketing concept is___________

Which of the following is not a function of a warehouse?

A market outlet where one single product line is sold is____________

A name. term, symbol or their combination that identifies the producer of a product is__________

Perishable products are better transported by_________

The offering of trial products either for free or at a nominal price to consumers is__________

In marketing research, data that is collected from the target market is_________

Which of the following is not a tool of sales promotion?

The reward for an entrepreneur is_____

The information obtained from a marketing plan is______

The closest channel member to the consumer is_________

A practice of overstating the feature of a product to lure buyers to a store is_________

A commercial building for the storage of goods is a____________

In marketing. demand means what the family___________

A store that sells a single product supplied and produced by one manufacturer is___________

A merchandiser is a person who is responsible for the___________

The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is___________

The stage in a product life circle where advertising is needed in most is_______________

The exchange of goods and services in international marketing is_____________

An arrangement whereby a foreigner pool resources with a local entrepreneur to form a business is_________

A feature of cash and carry wholesaler is that it___________

An argument against advertisement is that it__________

An entrepreneur is primarily engaged in_________

The first among the marketing orientation is_________

A price reduction to a buyer who buys in large volume is________

A type of retails outlet where goods are sold through the use of catalogue is_________

The selling of goods in small units is normally performed by_________

A storage facility that uses advanced material handling system under the control of a central computer is___________

The way in which a product is delivered to meet the customers need is_____________

The process of encouraging consumers to buy products at retail outlets is_________

Another term for e-marketing is__________

A document that accompanies goods in transit is a__________

Marketing concept means________

Meeting customer expectation regarding the quality a product is____________

Which of the following channels of distribution will be used by a company that wants to have control over its price?

Which of the following is not an element of the marketing mix?

Competitive price in marketing is arrived at by__________

Marketing is defined as_____________

A product by an organization for use in carrying out a business is_____________

Which of the following cannot be used to identify a product?

Convenience and specialty goods are classified as__________

An offer of free sample of goods is a form of___________

The process of dividing a market into homogenous groups of buyers is_____________

Which of the following is not contained in a consignment note?

A market that deals in soft drinks and cosmetics is a___________

A policy where a manufacturer of a product contributes to a retailer's advertising cost of his product is_________

A method of selling goods through the use of catalogue is_________

Premium goods are offered either free or at low cost to_________

An unauthorized person who accesses other people's information on the internet is a ________

The environmental factor that focuses on governmental action on the minimum wage is___________

Business risks in foreign market is higher in__________

The information that can be accessed quickly and cheaply by the marketing manager is_______

The environmental factor that comprises of inflation, employment income level and interest rate is described as____________

The stage in buyers decision process at which customer satisfaction occurs is____________

A reason for granting cash discount is to___________

Which of the following is a source of fund that a limited liability company will not pay back?

Which of the following is not a stage in product development?

A company that offers storage facility to a seller is___________

A need that is sufficiently pressing to direct a consumer to seek satisfaction is____________

A warehouse where dutiable goods are kept is a________

A bank loan obtained by Chief lbrahim to start a business is an example of ____________

Marketing research studies are not undertaken in which of the following areas?

A distinction between advertising and publicity is that___________

The process of selling a product in international marketing with agreement to pay with another product is________

The information obtained from carrying out marketing research is___________

The grouping of sellers of common product in the local market place is____________

Which of the following items is an example of industrial goods?

The first institution to introduce a degree programme in marketing in Nigeria is University of

Which of the following marketing terms is applied to a buyer that obtains a desired product by offering something in return?

A company's orientation that concentrates on mass distribution and low cost of it's products is a

Which of the following business orientations stresses that promotional efforts are necessary before customers buy a product?

A set of controllable variables that a firm uses to pursue it's objectives is

A feature of product as a maketing mix element is

Which marketing mix element is applicable when a firm provides parking space for it's customers?

In marketing, the term product refers to

Milk, sugar and bread bought by Amaka for her children's breakfast is an example of

Companies that purchase goods for further processing is an example of

Which of the following statements explains an organizational market

At what stage in the buying process does a consumer consider product attributes of valuable brands?

The last stage in the consumer buying decision process is

The process of collecting and analyzing relevant information to solve a marketing problem is marketing

An information required for marketing planning is

The purpose of feedback from customers who use a company's product is to

A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively. What is the company's mark-up on cost?

A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively. What is the retailer's profit per bag of rice if he incurs an additional cost of N500 on each bag of rice?

Which of the following activities is not a function of advertising? It

An example of a non-personal means of reaching the target audience by an identified sponsor is

A reason for granting quantity discount is to

Coupon is used as a sale promotional tool targeted at

The creation of awareness for product at the point of sale is

An example of merchandising activity is

The channel member who does not take title to goods is the

Which of the following distribution channels would be used to sell tractors and cranes?

The document that shows the details of goods being transported is the

One of the reasons transportation is important is that it

An example of a government warehouse is

Which of the following goods are kept in bonded warehouse?

A body that comprises sellers of onions in an area is an example of a

An example of market facilitator is

A method of engaging in international marketing with the lowest business risk is

A  form of engaging in international marketing that involves the pooling of resources between local and foreign firms is

One of the benefits of e-marketing is that it

One of the uses of e-marketing platform is to

A skill a sales personnel should possess to enable him handle aggressive customer in a market outlet is

A factor to be considered in extending credit facilities to a customer is the

An entrepreneur who intends to establish a frozen fish shop will need a

A source of primary data for marketing research is

The systematic process of obtaining and analyzing data to provide information for marketing decision making is

Use the information above to answer this question The inscription V-Cough on the product is an example of a

Use the information above to answer this question The part represented by the letter Z is the

Which of the following pricing strategies is used by wholesalers of industrial goods?

Which of the following factors would influence a company's decision to change its production process?

The need for an item backed by the ability to pay by a consumer is

A specialised facility used for the storage of fruits and vegetables is

Use the following information to answer this question ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost. Which of the folloewing advertising media would be suitable for the company?

Use the following information to answer this question ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost. A benefit the company would derive from advertising the product is

The proces of bringing products to the attention of prospective customers is

The last stage in the buying decision process is the

Which of the following factors is not a price determinant?

An activity performed in a warehouse is

Which of the following items is an example of primary product?

Iron ore is classified as

The factors that influence the performance of marketing activities of a firm is marketing

Use of the following information to answer this question BIK Ltd has developed a new health application for the public. Which of the following means would be used by the company to make the service available to the target market?

Use of the following information to answer this question BIK Ltd has developed a new health application for the public. Which of the following illustrations would be used to distribute the application?

Which of the following institutions is not a marketing intermediary?

An orientation that holds that a company's decision should include consumer satisfaction and community development is

A delivery note that accompanies goods to the buyer shows

The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is

A form of sales promotion that rewards customers for consistently purchasing a company;s product is

Use the following information to answer this question OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products. OJ Ltd is an example of

Use the following information to answer this question OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products. Ernest Super Market is classified as

Which pricing strategy is adopted by a company that sells its product for ₦200 when the prevailing market price for same product is ₦150?

Air transport is preferred to other modes because it is

Use the following information to answer the question The yam sellers in Alesinloye trading area in Kano formed an organization. What type of organization formed by the yam sellers is a

Use the following information to answer the question The yam sellers in Alesinloye trading area in Kano formed an organization. Which of the following functions would be performed by the organization?

Use the following information to answer the question The yam sellers in Alesinloye trading area in Kano formed an organization. Which of the following reasons would have informed the formation of the association? To

A person who carries out point-of-sales promotion is

An organizational factor that influences a manager's decision to but raw materials from a particular source is company's

Which of the following factors would not be considered by a cement manufacturing firm in the choice of transportation mode for its goods?

A product that is brought frequently on impulse at lower price is

A source of financing option available to a provision store owner is

Use the following information to answer this question Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service. Muyi is regarded as

Use the following information to answer this question Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service. Which of the following factors would have influenced the choice of the location of the poultry business?

Sales promotion is important because it enhables a business to

The set of variables a confectionery company uses to execute its marketing strategy is marketing

The process of identifying needs, delivering , and exchanging products that have value for customers is

Which of the following activities is a function of marketing

The business concept that states consumers would buy any items once it is of high quality is

A component of place as a marketing mix element is

The concept applied by ABC  Lil, if it analyses its customers' needs before  providing goods to satisfy them, is

The environmental factor that can influenced the relocation of a company from  Lagos to Kano as a result  of high taxes and levies  is

An element of marketing mix that deals with the storage of food is?

The part of the product with a primary function of protecting its content is the

Which of the following categories of products is classified based on usage?

Lubricants purchased by a farmer and used it up in their course of  operations are classified as

The market is broadly classified as ?

Which of the following buyers of product is classified as a consumer markets?

Cognitive dissonance occurs when a consumer

A consumer's buying behavior is influenced by

The first step in the marketing research process  is

Which of the following information would be relevant in marketing research for industrial goods?

KPKC Ltd bought 60 packs of beverages at # 150 each and sold them at a 20%  mark-up Use the information above to answer this question The pricing strategy adopted by  KPKC Ltd is a?

KPKC Ltd bought 60 packs of beverages at # 150 each and sold them at a 20%  mark-up Use the information above to answer this question What is the total cost of the beverage?

KPKC Ltd bought 60 packs of beverages at # 150 each and sold them at a 20%  mark-up Use the information above to answer this question The selling price per pack is?

An advantage of using radio as a medium of advertising is that it has

Newspapers, magazines, and pamphlets are examples of

Use the following information to answer this  question ABC bakery has decided to implement an incentive scheme to encourage bulk buying due to low sales affecting the company The discount that is suitable for the company to achieve its objective?

Use the following information to answer this  question ABC bakery has decided to implement an incentive scheme to encourage bulk buying due to low sales affecting the company Another sales promotional incentive the company could adopt to stimulate sales is?

The process of designing and producing containers and wrappers for a product is

A channel buying responsible for bulk breaking is the

A highly priced industrial product would be distributed using

The use of private retail outlets in the sales and distribution of petroleum products in Nigeria is an example of

A document that contains information relating to goods being transported is

Which of the following is a distribution method used by a sachet water company that sells its product to households?

The process of attaching or printing information about a product on the package is

The function of marketing that deals with the movement of goods and salesmen from one location to another is

Use the following information to answer this question Saka Ltd has decided to engage in international marketing but wants to minimize the risk involved. Which of the following reasons would have influenced the company's decision?

''Saka Ltd has decided to engage in the international market but wants to minimize the risk involved '' What is the mode of entry that will be suitable for the company?

An  association of traders belonging to the same line of business is a

The process of entering a new market by paying a fee for using another company's brand name

Ernest Ltd.'s effort to promote and sell its fruit juice through the company's website is an example of

Services offered to customers by a firm to encourage continuous patronage of company's product is

Mr john, who identifies people's need for popcorn and meets it at a profit, is a

A factor that will be considered in the choice of transportation mode is

One distinctive feature of a supermarket is

The need for an item backed by the ability to pay by a consumer is